The Role of Onsite Clinics in Open Enrollment: A Key to Employee Engagement

During open enrollment, employees are tasked with making crucial decisions about their healthcare and benefits for the coming year. But despite its importance, open enrollment can be challenging, with employees spending an average of just 18 minutes selecting their benefits (Burden, 2019). That's less time than most of us spend deciding what to watch on Netflix! This limited engagement can lead to uninformed decisions, ultimately impacting employee satisfaction and overall well-being.

That’s where onsite clinics come in. Open enrollment is the perfect opportunity to spotlight the advantages of your onsite clinic, positioning it as a critical resource that simplifies the overall process. By offering personalized healthcare guidance and direct access to essential services, your onsite clinic can transform open enrollment from a daunting task into a valuable, engaging experience for your team.

How Onsite Clinics Enhance Open Enrollment

Onsite clinics offer more than just convenience—they provide a direct line to personalized healthcare by offering:

• One-on-one consultations to address individual healthcare needs.
• Easy access to health services for quick, convenient care. 
• Preventive care to take a proactive approach to health.

These clinics simplify the open enrollment process by providing employees with healthcare options that might not be as accessible through traditional healthcare plans. This added perk makes open enrollment more appealing, transforming what is often a lengthy and confusing experience into a straightforward one. Rather than being overwhelmed by complex benefits presentations, employees can rely on the accessible and personalized services provided by onsite clinics. This is crucial because 76% of workers who understand their benefits report feeling happier, and 82% feel more stable in their roles (MetLife, 2023). That’s the power of a well-informed workforce. 

Boosting Employee Engagement

We all know that engaged employees are the heartbeat of any thriving organization. But did you know disengaged employees can cost businesses up to $500 billion a year? (American Fidelity, 2024). Promoting the benefits of an onsite clinic during open enrollment can significantly boost employee engagement. By spotlighting the clinic’s benefits, you’re providing:

• Peace of mind through easy access to healthcare services.
• Encouragement for employees to take control of their health.
• A stronger connection to your organization that fosters loyalty and commitment.

As you approach your next open enrollment period, consider how an onsite clinic could transform the experience for your workforce. Leveraging the benefits of an onsite clinic can ensure a successful and engaging open enrollment season for all employees. The result? A happier, healthier workforce ready to take on the year ahead with confidence. 

References

American Fidelity. (2024, January 30). Evaluating and Improving Your Enrollment Period. https://americanfidelity.com/blog/strategy/evaluating-your-enrollment/

Burden, L. (2019, May 20). On average, employees spend 18 minutes enrolling in benefits. https://www.hrdive.com/news/on-average-employees-spend-18-minutes-enrolling-in-benefits/555041/

MetLife. (2023, September 12). Employees Who Want Happiness and Stability Can’t Overlook Benefits: New Study. https://metlife-prod-2019.adobecqms.net/about-us/newsroom/2023/september/employees-who-want-happiness-and-stability-cant-overlook-benefits/