You invest time and resources into promoting onsite clinics during open enrollment, but how can you measure if that effort is truly paying off? The answer lies in tracking specific metrics. By doing so, you can assess the impact of your onsite clinic on employee engagement, utilization, and overall benefits strategy. These metrics help you determine what’s working, identify areas for improvement, and ensure your benefits program continues to deliver value year after year.

Key Metrics to Track

Tracking metrics not only helps you refine your benefits strategy but also supports broader organizational goals. A strong benefits program, including a well-promoted onsite clinic, is crucial for attracting and retaining top talent, improving employee health, and reducing healthcare costs (BenefitFocus, 2023). To evaluate the success of promoting your onsite clinic during open enrollment, consider tracking the following key metrics:

• Employee Engagement Levels: Track participation in open enrollment activities related to the onsite clinic, such as attendance at informational sessions and sign-ups for clinic services.
• Clinic Utilization Rates: Measure how often employees use the onsite clinic during and after open enrollment. High utilization indicates that employees see value in the clinic and are integrating it into their healthcare routine.
• Cost Savings for the Company: Monitor financial impacts, including reductions in healthcare spending, emergency room visits, and absenteeism. Many companies with onsite clinics report significant benefits: 64% see a reduction in medical expenses, 70% observe decreased time lost, and 63% experience a decline in emergency room use (NAWHC, 2015). Additionally, companies report fewer workplace injuries and reduced costs associated with workers’ compensation claims (EHSToday, 2024).

Use Data to Improve Future Enrollments

Once you’ve gathered data on these key metrics, analyze it to identify areas for improvement. If engagement levels are lower than expected, consider revisiting your communication strategy. Are you reaching employees through the right channels? Are the benefits of the onsite clinic being clearly communicated? Use these insights to refine your approach for future enrollment periods.

Feedback and Continuous Improvement

After the enrollment period, gather feedback from employees to understand their experiences with the onsite clinic and the enrollment process. Were they satisfied with the information provided? Did they find the clinic easy to access? Use this feedback to make informed adjustments for the next enrollment cycle, ensuring that each open enrollment period is more successful than the last.

Promoting onsite clinics during open enrollment is a powerful way to enhance your benefits strategy and make a meaningful impact on employee health and satisfaction. But remember, continuous improvement is essential. Use the data and feedback you gather to refine your approach, and your onsite clinic will continue to drive success. Contact CareATC today for a custom quote and discover how we can help you not just measure success, but amplify it. The future of your organization’s wellness starts here—let’s make it exceptional!

References

BenefitFocus. (2023, December 8). Brokers: 8 Metrics Your Clients Can Use to Track Open Enrollment Success. https://www.benefitfocus.com/resources/blog/brokers-8-metrics-your-clients-can-use-track-open-enrollment-success

EHSToday. (2024, May 8). Redefining Workplace Health: How onsite clinics can improve worker outcomes. https://creative.endeavorb2b.com/ClientMarketing/manu/2024/EHS5089_FAQ_FINAL.pdf?oly_id=%%0.2.110%%&oly_anon_id=69277bf2-4905-45b5-8d2d-5038c6b41695

National Association of Worksite Health Centers (NAWHC). (2015). Onsite Centerss Are a Key Component to a Successful Health Benefits Strategy. https://www.nawhc.org/NAWHC-NOW/6977556