HR Insights

SUBSCRIBE

5 Ways to Make Your Employee Benefit Presentations Fun

Posted by Gretchen Knurr on October 19, 2017
Share


Most companies have an annual enrollment period. This is an important window of time during which employees can make adjustments to their benefits package for the upcoming year. Important as this period is, and valuable as it can be, many times employees have trouble staying engaged in the annual benefits presentations. This is useful information that you don’t want them to miss. How can you make these presentations more engaging and fun for your employees?


Here are 5 ways you can make your employee benefit presentations fun:

1. Make them interactive.

  • Give your employees interactive handouts to follow along with the presentation. Leave plenty of time for questions at the end of the presentation. On that note, don’t just read your PowerPoint word for word. Take good notes ahead of time and speak freely during the presentation, injecting emphasis and excitement into your voice. Make eye contact with the audience, utilize good body language and don’t stand in one spot for the entirety of the presentation. Some companies even incorporate giveaways or special incentives into their enrollment week to promote employee participation.

2. Make them visually stimulating. 

3. Make them concise.

  • There are plenty of ways you can make sure your employee benefit presentations are kept concise. People have a limited amount of time available in their workday, so you want to respect their time as much as you want them to stay engaged in your presentations.  Some companies offer “Lunch and Learn” events where employees get to have lunch while learning about their benefit offerings. These type of events are successful because they add in a social element in addition to the professional one.
     
    Another option is to record videos about employee benefit options that can be easily accessible at anytime from anywhere. Record short, lighthearted and educational videos for on-demand viewing using your company intranet or YouTube channel. By keeping them short, you can also keep your employees’ attention. Make them informative and fun.

4. Make them a team effort.

5. Make them virtual. 

  • In this day and age, more and more companies have employees who work remotely. So, how do you ensure that they receive the benefit enrollment information they need? Make your presentations virtual. Engage with employees on social media to keep them informed about upcoming presentations or when a recent seminar has been made available online. Sponsor webinars that convey the benefit enrollment information they need to know. Have some of the webinars in the evening, so you’re your employees’ spouses also have the option to be included.
     
    Another idea is to have a virtual benefits fair. Senior Business Manager at PGi, Karrie Andes, created a virtual benefits fair for her employees. She created iMeet rooms where vendors were present to answer employee questions. Links for each vendor room were sent out to the workforce with a schedule. This gave employees the ability to communicate with the vendors they wanted to at a time that was convenient for both of them.

 

BONUS: Best Videos to Use for Your Open Enrollment presentation

E-leaning is a time-efficient way to enable your employees to more fully engage in the open enrollment process by keeping track of information and learning more about the benefit plans available to them. In a large OE meeting, people of all different levels of understanding have the same large quantity of information thrown at them. This can be overwhelming, especially depending on their level of starting knowledge or what topics are pertinent to them. This causes folks to tune out at different periods throughout the meeting, and not be engaged. Open enrollment videos enable your message to be consistent and allow your employees to learn at their own pace.

 
Below, I have compiled some vides from other companies to give you some ideas of what type of videos you could make for your own OE planning.

#1 – The Teaser

  • Let your employees know open enrollment is coming with a teaser video like this one from Guide Spark.
    https://www.youtube.com/watch?v=C6MSYQy2Ex4
    This video does a clever job of demonstrating a couple important things employees need to consider during OE:
    • You have changed in the past year
    • You should anticipate any changes that will be occurring in your life during the upcoming year and enroll in your benefits accordingly

#2 – Explanation of Open Enrollment

  • Especially for new employees, create a video that simply explains what open enrollment is. It should cover what open enrollment is, that it only comes once a year, and that some benefit options and costs may have changed since last year.
    https://www.youtube.com/watch?v=UoiCqYp7cd4

#3 – Important Dates

  • Some companies have more than one open enrollment period per year. In these situations, in particular, it is useful to have a video showcasing the important enrollment dates employees need to be aware of. This video from HealthTN clearly tells the three essential dates of enrollment: when it starts, when is the last day to enroll, and when the new coverage begins.
    https://www.youtube.com/watch?v=uCM7gOps5Gs 

#4 – How to Enroll

  • Once it’s time to enroll, you need to provide your employees with instructions on how to do it and where to find the necessary information. I found this video from the University of Colorado to be very helpful.
    https://www.youtube.com/watch?v=gZhowALxyA4

 

Not only does the video tell employees how to enroll, it visually walks them through the process, directing them to the enrollment site and pointing out anything that could potentially confuse them in their decision-making.

These videos are just a starting point of what you could create for your own company. You will need to have videos that are custom-made for your company, whether they be generated in-house or from an outside hire. As technology becomes more accessible, the costs of incorporating custom videos for this type of venture goes down, sometimes as low as $4,000 per video. Getting videos made for your OE period may be more work upfront, but after that the process can be pretty self-sustaining. Another note worth mentioning, is that it saves time, which helps to free up your employees to be more productively working on other projects. According to a Brandon-Hall study, e-learning takes up to 60 percent less employee time than a traditional classroom setting.

Think of what you and your employees could accomplish with that extra time and start strategizing how to make your own company open enrollment videos.

While open enrollment may not inherently be the most thrilling topic, it is an important one. Your benefit presentations have the potential to be interesting and engaging to your employees, and if you put some of these tips into practice, you may be surprised to find that they can even be fun!

 

References

Gretchen Knurr

About The Author

Gretchen Knurr

After 5 years of working in higher education, Gretchen brings a fresh perspective to research-based content through freelance writing and editing. You can usually find her working in a coffee shop filled with natural light and easy access to a hot cappuccino. When she's not finding new insights into modern HR topics, she is probably hiking in the mountains of Colorado or re-watching The Office. 

Post Topics Benefits & Compensation, Employee Engagement

How to be an HR Rockstar by Promoting the Health of Your Employees | CareATC, Inc.
HR Weekly by CareATC, Inc.