With the fight for great talent ongoing in many industries, HR managers are taking to social media to find and attract the best candidates.

One study shows 2/3 distributing job opportunity listings through social media, with another 44% communicating directly with applicants through varios SM platforms.

Perhaps surprisingly, HR is using Facebook more than LinkedIn (73% to 67%). Respondents report that these means provide more candidates per open position, reduce the cost of hiring, and bring better and more diverse candidates to the table.

A bonus effect is free marketing and brand recognition! Web and mobile innovations have greatly eroded the barrier between work and private life, but methods like these could be a boon to businesses and professionals alike, pairing the best workers with the best available jobs, in the most convenient way possible.

Read full article at Personnel Today.