HR Insights


Wellness Programs: Focus on More than Engagement

Posted by Carah Counts on August 13, 2015

Wellness Programs: Focus on More than Engagement | Carah Counts | HR Insights blog by CareATC, Inc.With costs rising for health and wellness programming, employers want to make sure they're getting the most bang for their buck.

When you're dealing with corporate wellness, a strong ROI is recognized in longterm positive behavioral change.

But how can this be measured?

Experience shows that incentives like cash and gift cards only help employees to start their wellness journey. These are what's known as Extrinsic Motivators: motivation from without.

Intrinsic Motivation (a personal desire to be healthy) is needed for an employee to pursue lifelong wellness.

Employees who understand how wellness will improve their individual lives are much more likely to develop intrinsic motivation for wellness.

Those at risk for cancer or diabetes can learn to expect a longer, healthier life as a result of personal fitness.

By listening to employees' hopes and expectations about health, corporate wellness programming can better achieve its mission: not simply giving workforce health a shot in the arm, but helping real people become healthy for life.

Read full article at Triple Pundit.

Photo credit: Wellness Corporate Solutions [CC BY SA 2.0]
Carah Counts

About The Author

Carah Counts

Carah is a Product Manager here at CareATC. When she's not busy working on our product strategy and roadmap, she dabbles in the occasional creative project or blog post.

Post Topics Workplace Wellness, Benefits & Compensation