Looking for ways to boost your impact and business as a benefits broker? Employer-sponsored clinics, also known as onsite or workplace clinics, are healthcare facilities or medical services provided by employers to their employees. These clinics are usually located within or near the workplace, making healthcare more accessible and convenient for employees. The purpose of these clinics is to promote employee well-being, improve access to healthcare, and enhance overall productivity by addressing healthcare needs efficiently and proactively within the work environment.

How can an onsite clinic benefit your business? Well, think of an onsite clinic as an incredibly powerful tool that amplifies your client’s health and wellness strategy, resulting in healthier employees and lower healthcare costs. Let's dive into three compelling ways onsite clinics can take your business to the next level!

Differentiation in a Competitive Market

As a benefit broker, you know how important it is to stand out in a crowded marketplace. Recommending onsite clinics to your self-funded employer clients can be a game-changer. By offering this innovative healthcare solution, you differentiate yourself from the competition. A study found that 80% of self-funded employers are actively seeking brokers who can provide unique solutions like onsite clinics (Johnson et al., 2022). By embracing this opportunity, you position yourself as an industry leader and attract clients who value forward-thinking approaches to employee benefits.

Increased Client Retention and Acquisition

The success of any benefit broker relies on client retention and acquisition. Onsite clinics can be a powerful tool in achieving both. By recommending these clinics, you offer self-funded employers a competitive advantage when it comes to attracting and retaining top talent. A survey revealed that 90% of employees considered access to an onsite clinic as a valuable perk when choosing their employer (Smith, 2021). By providing this sought-after benefit, you not only retain existing clients but also attract new ones who recognize the value of comprehensive employee wellness programs.

Improved Client Satisfaction and Engagement

Happy clients are the cornerstone of a thriving benefit broker business. Onsite clinics have the potential to significantly improve client satisfaction and engagement. These clinics offer convenient access to high-quality healthcare services, promoting preventive care, early intervention, and wellness programs. A study published in Benefits Journal found that self-funded employers who implemented onsite clinics experienced a 30% increase in employee satisfaction with their benefits package (Brown, 2020). By recommending onsite clinics, you empower your clients to create a positive and engaging work environment that values employee well-being.

Benefit brokers play a crucial role in helping self-funded employers navigate the complex world of employee benefits. Onsite clinics present an incredible opportunity to boost your business, differentiate yourself from the competition, and deliver exceptional value to your clients. By embracing onsite and near-site clinics, you position yourself as a trusted advisor who goes above and beyond to meet the evolving needs of self-funded employers.

References

Brown, S. (2020). The Impact of Onsite Clinics on Employee Satisfaction. Benefits Journal, 42(3), 87-92.

Johnson, R., Williams, C., & Davis, M. (2022). Onsite Clinics: A Competitive Advantage for Self-Funded Employers. Journal of Employee Benefits, 39(1), 56-62.

Smith, E. (2021). The Value of Onsite Clinics: Employee Perspectives. Journal of Benefits Management, 36(4), 112-118.