Kicking and screaming, the healthcare industry is being forced to evolve. Many have anticipated an Uber-style renovation of familiar healthcare models, in the pursuit of customer-first care.

Take insurer Oscar, for example. The experience of finding a doctor and selecting health insurance options with Oscar has been compared to the ease of calling an Uber.

The healthcare industry is very diverse, so broad recommendations must also be very general. But in every case, industry thinkers call on the next generation of healthcare providers to be customer-centric.

This goes for every point of contact. It's impossible to know how American healthcare will look in ten years. But if other industries are any hint, it will be warmer, more compassionate, and a lot easier to understand.

Read full article at AdAge.